An R&B legend and a Shark walk into a bar…

Trainual is the software that helps growing businesses systemize and scale, but don't let that fool you into thinking it's all work and no play. CMO Jonathon Ronzio certainly doesn't. Founders and brothers Jonathon and Chris Ronzio teamed up with R&B Legend Montell Jordan and CP Pro to work some marketing magic. Together, we reimagined his classic hit 'This Is How We Do It,' weaving in clever lyrics about the nitty-gritty of Trainual's flagship products. And if that wasn't enough, we scored a cameo from Shark and Trainual partner, Daymond John!

Agency: Epiq Media / Trainual

Creative Director: Danielle Hope Diamond / Jon Ronzio

Co-write / Production / Mix: CP Pro Audio Inc.

Montell Jordan performing “This is How You Do it” at Pheonix Suns halftime

original music for commercials brands celebrities
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