The Brief:

Sallie Mae is on a mission to help students navigate the financial landscape of higher education. Agency GYKA created an animated video-game-inspired story, gamifying topics like the FAFSA and scholarships. On the music side we drew inspiration from the epic scores of Tron and classic video games, composing a new and highly synced track to energize and elevate the storytelling. Legendary VO artist Troy Baker tackles the narrative. With more than 13 Million views and a 63% finish rate, this series hacked its way into the famously fickle attention span of college aged students.