The Brief:

Explore the gap between draft position and NFL success with this feature. We remind fans that a player's draft slot doesn't dictate their potential to become an NFL superstar. As players recount their draft scouting reports, the music conveys a sense of contemplation and uncertainty. But this mood quickly shifts to high energy and determination when we showcase these athletes exceeding expectations on the field. This dynamic audio experience is perfectly timed to build excitement for the 2023 NFL Draft.