Little Moments

The Brief:

Hasbro Gaming wanted this spot to overflow with the sounds and spirit of classic game play. We created a custom composition in the form of a heartfelt and inviting orchestral piece, imbued with the warmth and pleasure of unwrapping a gift for all to enjoy. Moving pieces on the Monopoly board were given delicate pizzicato plucked leaps; tumbling Jenga blocks received a clumsy descending diminished chord treatment. All serving to create the feeling of a cozy game at home with friends and family.

The original sketch that was adapted to the orchestral version that is heard in the spot.

Agency: GYK Antler

Creative Director: Cristin Barth

Music and Sound Design: CP Pro Audio Inc.

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