Little Moments
The Brief:
Hasbro Gaming wanted this spot to overflow with the sounds and spirit of classic game play. We created a custom composition in the form of a heartfelt and inviting orchestral piece, imbued with the warmth and pleasure of unwrapping a gift for all to enjoy. Moving pieces on the Monopoly board were given delicate pizzicato plucked leaps; tumbling Jenga blocks received a clumsy descending diminished chord treatment. All serving to create the feeling of a cozy game at home with friends and family.
The original sketch that was adapted to the orchestral version that is heard in the spot.
Agency: GYK Antler
Creative Director: Cristin Barth
Music and Sound Design: CP Pro Audio Inc.