Let us cook!
In a hyper-collaborative dance with director Tim Bradley and his team at Pennant Video, we started sculpting RevCook's sonic identity long before the cameras rolled. This foresight allowed us to choreograph every shot in the storyboard to the rhythm of our pre-existing music. We programmed the robot camera arm to zoom with the heartbeat of our track at 110 bpm, giving the editors a grid not just to cut to, but to dance with. The result? A production that fits together better than the most intuitive IKEA bookshelf.
For the R90 spot, we hammered down RevCook's percussion-based sonic ID, meticulously sound designing each visual beat. It's like we turned the screen into a percussion instrument.
Then, for the R180 lifestyle piece, we penned a folky love song to toasters and wanderers, all while keeping time with the 110 bpm tempo we set before production even hummed into life.
Agency: Pennant
Creative Director: Shaw Flick
Director: Tim Bradley
Music, Sound Design & Mix: CP Pro Audio Inc.