Jason Kelce - Ole Smokey

For the hero spot, the brief was clear: create a faux-motivational, comedic sports anthem that could make even the most stoic fan crack a smile. We drew on our love of the film score for ‘Rudy’ with just a touch of Budweiser’s ad classic campaign ‘Real Men of Genius’.

Mashin’ Time was mixing time for us as we got these spots ready for broadcast and socials.