Music and sound have a unique ability to influence emotion. Sound elicits a hyper-fast human reaction—30 milliseconds faster than visual reaction times. So even before you may be aware of a sound or how it makes you feel, you have an instinctive emotional response.

More than a catchy logo

A Sonic Logo or 'Mnemonic' serves as a crucial element in the Sonic DNA of a brand. Just think of HBO’s TV static, McDonald’s “Ba da bup ba bah” or Netflix’s “DuDum”. However, the true power of sonic branding extends far beyond that. At CP Pro Audio, our goal is to craft a comprehensive Sonic System that fosters cohesion across all of a brand's touchpoints. By doing so, we not only enhance brand equity but also boost brand recall, elevate brand perception, and greater customer loyalty.

THE FACTS

• Through sound, brands have a unique opportunity to connect with consumers at their most engaged moments. 75% of 18–24-year-olds say music helps them feel more connected to a brand.

  Sonic Science, Spotify (2023)

• Brands that use music that is properly aligned with their brand identity are 96% more likely to be remembered by consumers in comparison to brands that use ill-fitting music or no music at all.

  North, A. and Hargreaves, D., Leicester University

• MasterCard: Within 12 months after the launch of their sonic brand identity, MasterCard reported that 77% of their customers believe it has made their brand more trustworthy.

  Lumen Research, 2023

  *(We have a gigantic list of statistics, we’re trying to keep it tight here)

CASE STUDIES

WHO WE ARE

• We are a team of composers, producers and creatives led by Chris Plante. Chris has over 15 years of experience composing for Film, TV and brands.

• CP Pro Audio has composed for Global Brands like Pepsi, NBC, The NFL, Sallie Mae, iRobot, TB12, Fidelity and more.