The Sound of Sallie
We are setting out to create a comprehensive sonic identity for Sallie Mae that begins with a sonic logo before branching out into music, UX, voice, and haptics. Sonic identity is used to articulate a brand purpose, principles and voice and express them through a refined musical language. By starting with a unique and vibrant sonic, we open the door to a larger universe of sound, one that has possibilities for every sound touchpoint.
Sallie’s Sonic System
We can now extend Sallie's sonic DNA into a universe of sounds that are refreshing and hip, with a Lo-fi appeal. By creating cohesion across Sallie's sound touchpoints, we aim to instill brand equity and a sense of identity that aligns with Sallie's pillars. The sounds we choose will signal to the audience that Sallie can alleviate the stress of higher education finance, simplify seemingly complex tasks, and, most importantly, convey that Sallie is here to support listeners on their exciting new journey.
Music Toolkits
With carefully composed music tracks, sound effects, and other auditory elements, the toolkit ensures consistency in brand representation while allowing for flexibility in customization to suit different contexts and tailor to our Corporate, Core, and Cultural audiences. By providing ready-to-use assets (full mixes and stems), the toolkit simplifies the creative process for internal teams and external partners, facilitating efficient and effective implementation of sonic branding strategies.
Sonic branding enhances advertising by providing a unique auditory identity that complements visuals. Catchy ownable hooks, sound effects, and music evoke emotions, enhance recall, and create consistency across channels, driving engagement and loyalty.
Phone App UX / Website UX
Sonic branding can significantly enhance the phone app and website user experience by integrating auditory elements throughout the digital interface, providing immediate cues for seamless interaction while reinforcing brand identity. These distinct sounds improve accessibility for users with disabilities, and help products stand out, increasing brand loyalty and retention.
Building on a strong foundation.
Sallie Mae and CP Pro Audio have succesfully used audio to connect with our target demographic. By creating a comprehensive sonic identity, we are building on this cool and compelling sound universe, enhancing brand value, improving user experience, and influencing brand perception.