The Sound of Cross
Cross Insurance is a family-owned business that is rapidly growing based on its reputation for its personable touch, empathy, and reliability. When designing the sound of Cross, we carefully considered those tenets and brought them off the page with a piano-based score and mnemonic. This composition encapsulates the sincerity and passion of Cross Insurance and the people who animate it.
A mnemonic that is flexible…
Sincerity.
When crafting the four-note sonic logo that breathes life into its visual counterpart, we took care to ensure its versatility in reflecting various moods for potential integration into future campaigns. When presented in a minor context, the mnemonic conveys a sense of sincerity and empathy.
Optimism.
When we present the sonic logo in a major key context, the sound emanates a feeling of hope and brightness. We believe that thinking ahead to future uses and maintaining flexibility is crucial when crafting a sonic identity.