The Sound of a Season
To celebrate 100 years of The Boston Bruins, we created the sonic identity for the year-long centennial campaign. The anthem video, 'Stitches,' features our original score performed by members of the Boston Philharmonic. This composition was inspired by what the team means to Boston and how the storied past is connected to the hopeful future — all stitched together by the everlasting loyalty and love of the faithful.
That’s one gritty tag…
Cello for the win!
We enlisted the principal cellist from the Boston Philharmonic to add extra strength and grit to the sound, complementing the campaign's platform: 'Blood, Sweat, and Years.’
Debut at TD Garden
It was a privilege to hear our bespoke composition ring through the legendary TD Garden in Boston on opening night. The anthem video, along with its custom score, can be heard throughout the 2024 season. Go B’s!
