Pepsi

NFL Rookie of the Year

Even the NFL theme on the TV is ours.

The brief

When it comes to Rookie of the Year, everybody has their guy. Shadow Lion shot a comedic, increasingly frenetic spot in the spirit of It's Always Sunny in Philadelphia and Curb Your Enthusiasm to prove it.

The sound

We used music to lift the story and land every punch line as the arguments escalate. Listen closely for the faux NFL theme playing on the TV in the background. We wrote that too.

What we created

Original Music · Source Music · Sound Design

Credits

Agency: Shadow Lion · Director: Colby Blanchett · Music/Sound Design: CP Pro Audio

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© CP Pro Audio Inc. 2026