The brief
NH Lottery built a series of clever, quirky spots around the wild nature of New Hampshire itself. The series needed a musical signature to tie every spot together and make the line stick.
The sound
We wrote a custom tag in the spirit of the wilderness and the Soggy Bottom Boys from O Brother, Where Art Thou?. Picked guitars and banjo meet barbershop harmonies scooping through blue notes, adding up to a few seconds of music that's genuinely contagious.
What we created
Sonic Branding · Original Music · Mix
Credits
Music/Mix: CP Pro Audio
