The brief
Ahead of the 2023 NFL Draft, the NFL wanted to remind fans that draft position doesn't decide who becomes a superstar. The feature lets players read back their own scouting reports, then shows exactly how wrong those reports turned out to be.
The sound
While the players recount what the scouts said about them, the music sits in contemplation and uncertainty. Then it flips to high energy and pure determination the moment we see them outplaying every expectation on the field. The score follows the same arc as the players: doubted first, undeniable after.
