The brief
Hertz Car Sales was launching online car buying nationwide, with Tom Brady showing how easy it is. That left one very serious problem: the inflatable tube guys of the car lot were suddenly out of work. This called for a PSA.
The sound
We wrote a heartfelt anthem from the perspective of these floppy, wind-powered warriors, cruelly cast aside, in the grand tradition of the full-throttle 1980s power ballad. It's played completely straight, which is exactly why it's funny.
