The brief
ESPN and Shadow Lion were relaunching the ACC Network under a new banner, This Is Our House. The rebrand needed a shared sonic language across a three-spot launch package, with each spot getting its own personality inside that language.
The sound
Every spot shares one palette: a hyped modern drumline, anthemic collegiate horns, hard-hitting beats, and crowd noise in every cut. House Rules drops and rebuilds, ACC Huddle brings a stadium melody built for a hundred thousand fans, and the football anthem hits like a truck. By the second bar, you know which spot you're in.
What we created
Sonic Branding · Original Music · Sound Design · Mix
Credits
Agency: Shadow Lion · Music/Mix: CP Pro Audio
