The brief
Shadow Lion came to us with a first-of-its-kind, real-time docu-series following the Celtics' 2024 playoff run. It was six episodes, each on a turnaround that felt like a caffeine-fueled sprint. As die-hard Celtics fans, we didn't hesitate.
The sound
We wrote 110 minutes of original music, scored to picture in six weeks, while the season was still unfolding. The series drew over a billion impressions and won a Gold Clio for Branded Content, and the Celtics brought home Banner 18.
What we created
Original Music · Mix
Credits
Agency: Shadow Lion · Director: Jeff Fine · Music/Mix: CP Pro Audio