Boston Celtics

All In

Scoring a championship run before anyone knew the ending.

The brief

Shadow Lion came to us with a first-of-its-kind, real-time docu-series following the Celtics' 2024 playoff run. It was six episodes, each on a turnaround that felt like a caffeine-fueled sprint. As die-hard Celtics fans, we didn't hesitate.

The sound

We wrote 110 minutes of original music, scored to picture in six weeks, while the season was still unfolding. The series drew over a billion impressions and won a Gold Clio for Branded Content, and the Celtics brought home Banner 18.

What we created

Original Music · Mix

Credits

Agency: Shadow Lion · Director: Jeff Fine · Music/Mix: CP Pro Audio

Quote

"We were caught between 'holy shit' and 'hell yeah.'"
— Chris Plante, Founder

Discover award-winning sound for modern media.

© CP Pro Audio Inc. 2026